ViaViente: "We Are More Than A Company…We Are A Cause®"
"During my life I have learned one lesson: that the most important thing is to realize why one is alive.”
That’s the philosophy that led Craig Keeland, Founder & President of ViaViente, to create the unique healthful drink that’s energizing people’s lives and helping them restore their youth and vigor. It’s also the philosophy that has led Craig to conclude that, “It is our responsibility to others in this world to give back.”
ViaViente: Giving Back to the World In Need
On May 12, 2008, a devastating earthquake hit China’s Sichuan Province. Hundreds of aftershocks followed the earthquake leaving more than 60,000 people dead or missing, hundreds of thousands injured and an estimated 5 million people homeless. ViaViente responded with financial support to the American Red Cross for recovery efforts. Funds were designated to be used to provide immediate relief to victims of the earthquake, including purchase and distribution of supplies, coordination of logistics and transportation of disaster workers.
Seeking to Enrich Lives and Spirits
Craig believes that life is not just about “building bridges or tall buildings or making money, but to do something truly important, to do something for humanity. To bring joy, hope, to make life richer for the spirit, to truly be alive, that is the most important thing."
That belief has become a cause for Craig and for ViaViente. A cause that he has pursued for years.
Recognizing the Importance of Giving Back
And from the very beginning, the company has recognized the importance of giving back to others.
As Craig puts it, "We at ViaViente have been greatly blessed by the generosity of others and want to pay it forward."
Consequently, The ViaViente Family is committed to extending its reach around the world and living up to the ideal that "To whom much is given, much is expected."
Because of their diet, these people are among the healthiest and longest living people on earth. Their spirits make them some of the richest people on earth. However, if you measure their riches in tangible terms, they live very modestly with very few financial resources.
The beautiful children of the Vilcabamba Valley are the future.
To give back to the people of the region and to ensure that their children have a bright future, ViaViente created the Andes Children's Foundation in 2003, simultaneously with the distribution of the first bottle of ViaViente.
Through donations of ViaViente’s management and leaders, ViaViente helps support the children of 10 schools within the Vilcabamba Valley. These donations supply much needed basic school supplies like pencils, paper, textbooks, desks, chairs, tables, computers and printers, Internet access, microscopes, video projection, and even the completion of a school building high in the mountainous region.
The Andes Children's Foundation is an important cause that members of the ViaViente family are very passionate about. The ACF was only the beginning for what has become ViaViente's tradition and culture of giving.